| 会展旅游的网络信息实证分析——以上海世博会为例 |
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| 引用本文： | 许鑫,姚占雷,柳向楠.会展旅游的网络信息实证分析——以上海世博会为例[J].桂林旅游高等专科学校学报,2011,4(4):100-104. |
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| 作者姓名： | 许鑫 姚占雷 柳向楠 |
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| 作者单位： | 华东师范大学商学院,上海,200241 |
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| 基金项目： | 上海市社科规划课题政务公开信息的网络舆情反馈研究 |
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| 摘 要： | 近年来,我国会展旅游发展迅速;作为会展旅游典型代表的上海世博会,为其深入发展起到了很好的示范作用。以网络旅游信息为对象,采用计量分析、情感分析等方法,依次分析和探讨了上海世博会的运营现状及其各片区（场馆）的受访状态。研究表明,多数游客能够认同或接受世博资源,且各片区（场馆）因其文化、地域等差异,存在着显著的冷热现象;网络媒体所承载的旅游信息,能够为相关部门有效衡量和评估会展旅游资源提供新的思路或方法。
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| 关 键 词： | 世博会 会展旅游 旅游信息 网络舆论 信息分析 |
An Empirical Analyzing the Network Information about MICE Tourism |
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| XU Xin,YAO Zhan-lei,LIU Xiang-nan.An Empirical Analyzing the Network Information about MICE Tourism[J].Journal of Guilin Institute of Tourism,2011,4(4):100-104. |
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| Authors: | XU Xin YAO Zhan-lei LIU Xiang-nan |
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| Institution: | (Business School,East China Normal University,Shanghai 200241,China) |
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| Abstract: | In recent years,MICE tourism in China has achieved rapid development,and as the typical of MICE tourism,the Expo 2010 Shanghai could play a good role model for its further development.Researching on the online tourism information,this paper analyzes and discusses the current situation of the Expo 2010 Shanghai and the visited situation of each pavilion by the method of quantitative analysis,sentiment analysis.Then,it discovers that most tourists could accept and identify the Expo resources,while evident preferences of pavilions are revealed,as the cultural and geographical differences.What＇s more,studying on the online tourism information could provide new ways for evaluating the development state of MICE tourism resources. |
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| Keywords: | Expo 2010 Shanghai MICE tourism tourism information online opinion information analysis |
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