| 试论旅游目的地核心竞争力的培育 |
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| 引用本文： | 宋章海. 试论旅游目的地核心竞争力的培育[J]. 改革与战略, 2008, 24(8): 43-45 |
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| 作者姓名： | 宋章海 |
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| 作者单位： | 贵州大学旅游与文化产业学院,贵州,贵阳,550025 |
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| 摘 要： | 核心竞争力是旅游目的地最重要的能力，对于目的地建设、形象打造和对外宣传促销都有着积极的作用。文章分析了旅游目的地竞争中的一些问题，提出培育目的地核心竞争力的建议和途径，希望能对旅游目的地建设起到较好的借鉴作用。
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| 关 键 词： | 旅游目的地 核心竞争力 旅游竞争战略 |
On the Cultivation of Tourism Destination Key Competitiveness |
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| Song Zhanghai. On the Cultivation of Tourism Destination Key Competitiveness[J]. Reformation & Strategy, 2008, 24(8): 43-45 |
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| Authors: | Song Zhanghai |
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| Affiliation: | Song Zhanghai(College of Tourism , Culture Industry,Guizhou University,Guiyang,Guizhou 550025) |
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| Abstract: | The key competitiveness is one of the most important ability of tourism destinations, and has positive impact on destination construction, image making and marketing. This paper analyzed the problems in tourism destination competition, and then proposed suggestions and ways on cultivating tourism destination key competitiveness, hoping the discussion can provide useful suggestions to the tourism destination construction. |
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| Keywords: | tourism destination key competitiveness tourism competitive strategy |
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