| 协同主推的“泰山”品牌培育模式研究 |
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| 引用本文： | 苏欣,姜未东,邢志刚.协同主推的“泰山”品牌培育模式研究[J].价值工程,2014(31):213-214. |
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| 作者姓名： | 苏欣 姜未东 邢志刚 |
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| 作者单位： | 1. 济南市烟草专卖局,济南,250100
2. 中烟工业公司济南卷烟厂,济南,250013 |
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| 摘 要： | 本文把"协同主推"的理念引入工商企业协同机制中,通过建立协同主推品牌培育模式,确定协同合作领域与工作流程,并通过多项协作保障措施,以期实现"泰山"品牌在市场中的有效突破,塑造起大品牌形象。
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| 关 键 词： | 协同主推 品牌 培育模式 |
Research on the Cultivation Mode for"Taishan"Brand under the Concept of Collaborative Recommendation |
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| SU Xin
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JIANG Wei-dong
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XING Zhi-gang.Research on the Cultivation Mode for"Taishan"Brand under the Concept of Collaborative Recommendation[J].Value Engineering,2014(31):213-214. |
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| Authors: | SU Xin JIANG Wei-dong XING Zhi-gang |
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| Institution: | SU Xin, JIANG Wei-dong, XING Zhi-gang ( ①Ji＇nan Tobacco Monopoly Bureau, Ji＇nan 250100, China ; ②China Tobacco Shandong Industrial Co. Ltd. Ji＇nan 250013, China ) |
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| Abstract: | In this paper, the concept of ＆quot;collaborative recommendation＆quot; is introduced to industrial and commercial enterprises collaborative mechanism. Through the establishment of collaborative manufacturer brand cultivation pattern, the cooperation areas and work processes are determined, and a number of cooperation on safeguard measures are taken to realize effective breakthrough of＆quot;Taishan＆quot;brand in the market, and to shape the brand image. |
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| Keywords: | collaborative recommendation brand cultivation mode |
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