新媒体给高校校园文化建设带来的机遇与挑战

随着新媒体时代的到来,信息传播的主体、客体、内容、形式都发生了深刻的变化,新媒体对校园文化建设的影响越来越大,并对校园文化建设提出了新的要求,正确认识新媒体对校园文化建设有着重要的意义。本文通过对新媒体的特征进行客观的分析,指出新媒体给校园文化建设过程中带来的机遇与挑战,并提出新媒体对校园文化建设的启示。

Opportunities and Challenges for College Campus Culture Construction Brought by the New Media

With the advent of the era of new media, the subject, object, content, and form of the information dissemination have profound changes. The new media has growing influence on the construction of the campus culture and it puts forward new requirements on the construction of the campus culture. Correctly understanding the new media has important significance to the construction of campus culture. This paper objectively analyzes the characteristics of new media, points out the opportunities and challenges of the college campus culture construction by the new media and puts forward the enlightenment of the college campus culture construction by the new media.