以市场需求为导向的高职电子商务专业培养模式研究

本研究在电子商务行业发展趋势分析的基础上,从企业自身和电子商务对物流作用两方面对电子商务人才需求进行分析,并以此为依据,构建以市场需求为导向,以工学结合为主线的"三位一体"人才培养模式。研究成果对高职电子商务专业高质量地培养市场需要的、企业用得上人才具有重要的促进作用。

Research on the Training Mode of the E-commerce Specialty in Higher Vocational Colleges Guided by Market Demand

Based on the analysis of the development trend of the e-commerce industry-, this paper analyzes the demand of the electronic commerce talents from the views of the enterprise itself and the effect of e-commerce on logistics. And based on this, this paper builds the ＂trinity＂ talents training mode with market demand as the guidance and work-integrated learning as the main line. The research results are important for higher vocational colleges to cultivate e-commerce talents meeting the market demand and the requirement of enterprises.