昆曲艺术创意推广研究

作为首批被列入“人类口头与非物质遗产代表作”的昆曲，在21世纪初又一次焕发出青春活力，受到国内外各界广泛观注。如何保护和推广昆曲这份瑰丽的遗产并使之回归到大众的生活中，是非物质文化遗产保护的重大课题之一。以昆曲艺术的文化内涵和社会使命为出发点，探讨如何以提升人们的欣赏水平、审美趣味、生活品质为目标，通过传统与现代的融合来推广昆曲。

Research on Pushing the Artistic Creativity of Kunqu Opera

Kunqu opera, which was listed as ＂Representative of Oral and Intangible Cultural Heritage of Humanity＂, radiates vigor and vitality again at the beginning of the 21 st century and receives extensive attention of all circles from home and abroad. How to protect and promote this magnificent heritage and make it return to the public＇s living is an important issue of intangible cultural heritage protection. Starting with the cultural connotation and social mission, this paper investigates how to enhance people＇s appreciation, aesthetic, quality of life and promotes Kunqu opera through the integration of tradition and modern times.