产品核心竞争力的三大支柱——产品概念 营销观念 价值创新策略

企业对本行业的产品和市场要有整体概念 ,才能形成现代营销新观念。从产品定义、产品规划入手对营销新观念进行介绍和分析 ,结合消费价值、顾客效用和价值创新策略引出了市场与行业的新定义 ,并着重指出创造消费价值对增强产品竞争力的重要性。

Three Main Power of Product Core Competitiveness-Product Concept, Marketing Concept & Value Creation Strategy Strategy

Only with a overall conception of the products and markets in its own trade can an enterprise form a new morden marketing conception.The following paper begins with introducing and analyzing the product definition and planning, then discusses the consumption value, customer utility and new value innovation strategy to elicit the new definition of market and trade, and emphasizes the great importance of creating consumption value to strengthen product competition.