外贸企业开展绿色营销的必要性及策略分析

随着全球保护意识的增强，世界各国都在实施可持续发展战略，强调经济发展应与环境保护相协调，作为绿色保护运动的一个重要组成部分绿色营销业正成为社会和企业认真研究的热门话题。外贸企业开展绿色营销是走向世界的重要途径。

An anal yse on the necessity of foreign trade enterprises Green marketing and strategies.

With the rising global awareness of protection, all nations are carrying out sustainable development strategy, emphasizing that economic development should coordinate with environment protection. Green marketing, as a vital part of green protection movement, is becoming a hot topic of society and companies, green environment mark becomes the visa of enterprises to enter the world market.