产业集群视角下的区域品牌

产业集群的迅速发展对我国经济起了积极的促进作用,但产业集群的根本发展又依赖于区域品牌的建设。区域品牌往往代表着一个地方产业产品的主体和形象,对本地经济的发展起着举足轻重的作用。但是当前在区域品牌的建设中存在种种的问题与缺陷,使得我国区域品牌建设路程缓慢,加强区域品牌建设,发展区域品牌,用区域品牌来带动区域产业经济的发展,可以使我国产业走上快速发展的道路。因此本文围绕产业集群的发展现状,及产业集群与区域品牌的内在联系,分析区域品牌的内涵及特点的基础上提出创建区域品牌的重要性,并对区域品牌的建设展开初步的探讨。

District brand under the angle of industry gathering

Industrial Cluster has played a positive role to promote the economic,but the fundamental industrial cluster development is also dependent on regional brands building.The brand of the district usually represents a corpus and the image of industry product of industry;it plays a pivotal role in the economical of development.However,there are all kinds of problems and flaws in the current regional brands building,it makes the building trips slowly,only strengthen the regional brands of building,and develop regional brands,and China's industry can embark on the road of rapid growth.This paper focus on the status of industrial clusters development,it will analysis the inherent link of industry clusters and regional brands,the characteristics of the regional brand,then I will analysis how to construct the regional brand.