| 系统工程方法在客户市场细分中的应用 |
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| 引用本文： | 王婉莹,周磊山.系统工程方法在客户市场细分中的应用[J].物流技术,2010,29(8):65-67. |
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| 作者姓名： | 王婉莹 周磊山 |
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| 作者单位： | 北京交通大学交通运输学院,北京100044 |
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| 摘 要： | 从动态联盟核心竞争力的视角出发，用系统工程的方法对客户市场细分进行了机理分析，提出了运用灰色关联度模型对客户市场细分的具体过程，从而得出了动态联盟企业的最优目标客户市场，为企业营销及运营决策提供了有力支持。
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| 关 键 词： | 客户市场细分 灰色关联度模型 客户关系管理 系统工程 核心竞争力 |
Application of Systems Engineering in Customer Market Segmentation |
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| WANG Wan-ying,ZHOU Lei-shan.Application of Systems Engineering in Customer Market Segmentation[J].Logistics Technology,2010,29(8):65-67. |
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| Authors: | WANG Wan-ying ZHOU Lei-shan |
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| Institution: | WANG Wan-ying,ZHOU Lei-shan(School of Traffic & Transportation,Beijing Jiaotong University,Beijing 100044,China) |
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| Abstract: | From the perspective of the core competitiveness of dynamic alliance,the paper analyzes the mechanism of customer market segmentation(CMS) through methods of systems engineering,presents the specific procedures of CMS using gray relational model and arrives at the optimal target customer market for enterprises within a dynamic alliance. |
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| Keywords: | customer market segmentation gray relational model CRM systems engineering core competitiveness |
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