| 商业银行渠道交叉营销管理模式研究 |
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| 引用本文： | 江西省城市金融学会课题组,张少华,金军庆,郑东,邓春建.商业银行渠道交叉营销管理模式研究[J].金融论坛,2011(6):61-67. |
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| 作者姓名： | 江西省城市金融学会课题组 张少华 金军庆 郑东 邓春建 |
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| 摘 要： | 渠道交叉营销管理是西方国家银行业提升核心竞争力的主要手段.随着金融市场竞争的加剧,国内商业银行越来越重视渠道交叉营销.我国四大商业银行近几年对渠道交叉营销管理进行了初步探索,但仍然存在诸多制约因素.推行渠道交叉营销管理是一项复杂的系统工程,商业银行需坚持"以客户为中心"的基本原则,进一步整合渠道资源要素,对各分渠道进行...
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| 关 键 词： | 商业银行 渠道 交叉营销 效率 竞争力 |
A Study of Cross-Channel Marketing Management of Commercial Bank |
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| The Study Group of Jiangxi Urban Finance Society.A Study of Cross-Channel Marketing Management of Commercial Bank[J].Finance Forum,2011(6):61-67. |
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| Authors: | The Study Group of Jiangxi Urban Finance Society |
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| Institution: | The Study Group of Jiangxi Urban Finance Society |
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| Abstract: | Cross-channel marketing management is a major method for banks in developed countries to enhance core competitiveness.With the intensifying competition in financial markets,domestic commercial banks give more and more attention to cross-channel marketing.In recent years,though China's four major commercial banks have carried out preliminary explorations of cross-channel marketing management,there are still many constraints.It is a complicated systematic project to implement cross-channel marketing managemen... |
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| Keywords: | commercial bank channel cross-marketing efficiency competitiveness |
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