卡特彼勒的中国攻略及国内重型机械企业的对策

卡特彼勒公司是世界上最大的工程机械和建筑机械生产商,也是世界柴油机和天然气发动机的主要供应商.卡特彼勒在20世纪70年代初便进入中国市场.现在,数以千计的卡特彼勒机器和发动机正在为中国进行着极其重要的工作.进入20世纪90年代,卡特彼勒公司加大了在中国的投资力度.对于加入WTO不久的中国工程机械企业来说,剖析其成功的运营战略,提高与国际工程机械巨头同台竞技的水平,将显得尤其重要.

The attack strategy of China of Caterpillar and the countermeasure summaries of domestic heavy-duty mechanical enterprises

Caterpillar is the biggest engineering machinery and mechanical manufacturer of the building in the world,it is diesel engine of the world and main supplier of the natural gas engine too.Caterpillar entered the Chinese market at the beginning in the 1970s.Now,thousands of machines and engines of Caterpillar are making extremely important progress for China.Entered the 1990s,Caterpillar strengthened the investment in China.To Chinese engineering machinery enterprise soon of accession to the WTO,it is strategic to dissect its successful operation,improve the level of racing with the international engineering machinery giant on the same stage,will seem especially important.