| 顾客需求的非对称性和动态性对新产品开发的影响 |
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| 引用本文： | 刘建森.顾客需求的非对称性和动态性对新产品开发的影响[J].技术经济,2006,25(9):20-23,27. |
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| 作者姓名： | 刘建森 |
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| 作者单位： | 南京大学,商学院,南京,210093 |
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| 摘 要： | 在分析顾客需求的非对称性和动态性的基础上，把产品的属性划分为必备、单向、吸引三类，结合客户需求变化、竞争产品策略和产品生命周期理论，为企业的产品创新提供了全新的视角：
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| 关 键 词： | 客户需求 非对称性 动态性 口碑陷阱 |
| 文章编号： | 1002-980X（2006）09-0020-04 |
| 收稿时间： | 05 10 2006 12:00AM |
| 修稿时间： | 2006-05-10 |
The Influence on New Products Development by the Asymmetry and Dynamics of the Customer's Requirements |
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| LIU Jian-sen.The Influence on New Products Development by the Asymmetry and Dynamics of the Customer''s Requirements[J].Technology Economics,2006,25(9):20-23,27. |
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| Authors: | LIU Jian-sen |
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| Institution: | Business School of Nanjing University, Nanjing 210008, China |
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| Abstract: | With the analysis of the asymmetry and dynamics of the customer's requirements,this paper classifies the attributes of products in view of the customer's requirements as must-be,one-dimension and attractive requirements and provides a new perspective for product innovation based on combination of this classification with the changes of the customer's requirements,competitive product strategy and product life cycle theory. |
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| Keywords: | customer's requirements asymmetry and dynamics word-of-mouth traps |
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