农产品区域品牌推动产业集群转型升级机制研究

产业集群发展应用在工业领域已经得到了理论引导和实践应用。农产品领域应用产业集群的理论和实践，通过打造强势农产品区域品牌来推动农业集群转型升级，突破粗放、散户、规模效应低的发展阶段，提升到更高级的阶段已经是农产品集约式发展的必经之路，文章通过探讨在农产品集群转型升级中各个主体的地位和作用，提出了一个可以借鉴的农产品品牌推动机制。以期对农业集群发展有一定的引导和启迪。

The Research of Domain Cluster Transformation and Upgrading Mechanism by the Agriculture Area Brand

Domain clustcr＇s development has been testified in the industry. And it has form a system of theory and practical use. From the theory and practical use in industry, it is sense that agriculture cluster is been transformed and upgraded by the operation of regional brand. And break the phase of small and confusion, then improve it to the high-level phase is necessary and important. The text analyse the main body＇s role and function in the eluster＇s transformation and upgrading mechanism,ant offer a agriculture brand mechanism to the concerning departments and firms.