Co-Creation Experiences: Attention and Memorability |
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Authors: | Ana Cláudia Campos Julio Mendes Patricia Oom do Valle Noel Scott |
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Institution: | 1. acalves@ualg.pt |
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Abstract: | This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience. Findings suggest that the co-creation experience influences memorability by focusing the tourist’s attention. This study contributes to the conceptualization of co-creation in the field of tourism by substantiating the usefulness of a psychologically based approach to experience design. |
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Keywords: | Co-creation tourism experience active participation interaction attention memorability |
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