My American Cousin: A Comparison Between Indian and the U.S. Malls

Malls came into existence because of changing patterns of urbanization and ways of living. The concept has traveled from the United States to the world over. Initially, the acceptance and awareness of malls was moderate in India, but there has been a spur in the proliferation of malls during recently. Indian malls are not an exact replica of the U.S. malls: the U.S. model has been modified resulting in development of India-specific prototypes. Indian malls differ from U.S. malls in terms of financing, location, size, expansion, architecture, stage of evolution, choice of anchor tenant, entertainment-mix, and mall management practices.