Limits on the Use of Public Space and Consumer Tactics: A Study on Urban Cycling

Although public space is supposed to be democratic and accessible to all, in reality, such access is inegalitarian and exclusionary. The research aims, therefore, to understand how public space that reflects the imposition of interests of dominant ideologies affects the consumption practices of nondominant ideologies. The qualitative research data were collected in the context of urban cycling through in-depth interviews and observation and are analyzed using a hermeneutical approach. The research explains that, in order to deal with the limits of public space use, these consumers use tactics involving (1) disputes for space, (2) disorganized occupation, and (3) transgressive practices; moreover, there is an overlapping relationship between the agency of consumers and public space.