Predicting Intended and Actual Travel Behaviors: An Examination of Chinese Outbound Tourists to Australia |
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| Authors: | Ivy Chow Peter Murphy |
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| Institution: | 1. Regional School of Business , La Trobe University , Bendigo, VIC, 3552, Australia ichow555@gmail.com;3. Tourism and Hospitality and Emeritus Professor in the School of Management , La Trobe University , Melbourne, Vic, 3086, Australia |
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| Abstract: | This exploratory study examines the predictive power of psychographic and demographic variables on intended and actual travel behaviors. A pre-tour and after-tour survey on the intended and actual travel behaviors of 397 Chinese 1 1. For the specific purposes of this research, “China” refers to Mainland China, excluding Hong Kong, Macau, and Taiwan due to their historical background. Hence, Chinese tourists refer to tourists from Mainland China. View all notes outbound tourists to Australia was conducted. Four of the five intended travel behaviors (Sightseeing, Culture and Heritage Activity, Shopping and Dining, and Entertainment) and three of the five actual travel behaviors (Sightseeing, Culture and Heritage Activity, and Entertainment) proved to be statistically significant with a combination of psychographic and demographic contributors. The results of this study are discussed and the market implications indicated. |
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| Keywords: | Chinese outbound tourists travel behavior prediction psychographics demographics |
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