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Sparkling wine choice from supermarket shelves: the impact of certification of origin and production practices |
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| Authors: | Mara Thiene Riccardo Scarpa Luigi Galletto Vasco Boatto |
| Affiliation: | 1. Department of Land, Environment, Agriculture and Forestry (TESAF), University of Padua, Viale dell'Università, , 35020 Legnaro (PD), Italy;2. Gibson Institute for Land, Food and Environment, School of Biological Sciences, Queen's University Belfast, , Belfast, BT9 7BL, U.K.;3. Department of Economics, Waikato Management School University of Waikato, , New Zealand |
| Abstract: | We report the results of a study based on revealed and stated preference data on choice of Prosecco wines in retail stores close to the origin of production in Northern Italy. Emphasis is placed on ability to reconcile the utility structure of stated preference data with that underlying revealed preference data. We extend the analysis to cover nonattendance of key attributes, such as price and certification of origin, while controlling for the large range of brand effects. |
| Keywords: | Consumer preferences Latent class models RP and SP choice data Attribute nonattendance C15 C25 Q13 Q18 |