质量管理实践对企业创新绩效的影响——市场竞争强度的调节作用

质量管理实践是促进还是阻碍企业创新绩效提升,学界至今仍存在较大分歧。区别于传统质量管理实践的界定，基于组织学习理论，既考虑组织内外部因素的影响，也考虑与创新相关的应用式与探索式学习类型，对质量管理实践重新进行划分，并将企业创新细分为产品创新与过程创新。在此基础上，构建质量管理实践与企业创新绩效关系的概念模型，引入市场竞争强度作为调节变量，提出相关假设，运用198个制造业企业有效数据进行实证检验。研究表明：质量管理实践对企业创新绩效具有显著正向作用；探索式质量管理实践相较于应用式质量管理实践，对企业创新绩效有更强的正向作用；市场竞争强度在4种质量管理实践与企业产品创新绩效和过程创新绩效的影响关系中具有不同调节效果。

Research on the Impact of Quality Management Practice on Enterprise Innovation Performance ——The Moderating Effect of Market Competition Intensity

Differed from the definition of traditional quality management practice, this study considers both the internal and external factors, and the division of exploitation and exploration learning related to innovation. This study reclassifies the quality management practice. Based on this, a conceptual model of the relationship between quality management practices and enterprise innovation performance was proposed, and market competition intensity was introduced as a moderator. Based on organizational learning theory, 20 hypotheses are proposed and tested, using the valid data collected from 198 manufacturing firms in China. Research shows that quality management practice has significant and positive influence on enterprise innovation performance; exploratory quality management practice has a stronger effect than exploitative quality management practice; market competition intensity have different moderating effect on the relationship between quality management practice and enterprise innovation performance.