| 药品包装与消费心理 |
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| 引用本文： | 王学峰,郝日晋.药品包装与消费心理[J].山西经济管理干部学院学报,2011,19(3):16-17. |
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| 作者姓名： | 王学峰 郝日晋 |
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| 作者单位： | 山西生物应用职业技术学院,山西太原,030031 |
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| 摘 要： | 药品作为一种特殊的商品,具有药品和商品的双重属性。它的包装设计要求在遵循国家相关医药法规的同时,提高外观设计品味,才能获得消费者的心里认可。
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| 关 键 词： | 药品 包装 消费心理 |
Pharmaceutical Packaging and Consumer Psychology |
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| WANG Xue-feng,HAO Ri-jin.Pharmaceutical Packaging and Consumer Psychology[J].Journal of Shanxi Institute of Economic Management,2011,19(3):16-17. |
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| Authors: | WANG Xue-feng HAO Ri-jin |
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| Institution: | WANG Xue-feng,HAO Ri-jin(Shanxi Vocational Institute of Bio-Application Technology,Taiyuan 030031,China) |
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| Abstract: | As a special commodity,drug has dual properties of drug and commodities.The packaging has its own unique characteristics.It must comply with relevant state requirements.Therefore,pharmaceutical packaging design should meet with national laws and regulations,it also needs to improve design taste in order to attain the consumer recognition. |
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| Keywords: | drug packaging consumer psychology |
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