| 我国体验式旅游开发初探 |
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| 引用本文： | 徐林强,黄超超,沈振烨,朱睿.我国体验式旅游开发初探[J].经济地理,2006(Z2). |
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| 作者姓名： | 徐林强 黄超超 沈振烨 朱睿 |
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| 作者单位： | 浙江大学管理学院 中国浙江杭州310058 |
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| 摘 要： | 文章从体验式旅游内涵出发,研究分析了我国体验式旅游开发的现状及环境。指出现阶段我国体验式旅游开发仍处于增加体验环节和体验要素的初级阶段。其开发应分两步走:首先从提供旅游(服务)产品转向提供体验型旅游产品(体验旅游开发的初级阶段);再则从提供体验型旅游产品到提供旅游体验(体验旅游开发的成熟阶段)。目前,国内应重点开发体验型旅游产品。
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| 关 键 词： | 体验式旅游 体验型旅游产品 |
A FUNDAMENTAL RESEARCH ON EXPERIENTIAL TOURISM EXPLOITING IN CHINA |
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| XU Lin-qiang,HUANG Chao-chao,SHEN Zhen-ye,ZHU Rui.A FUNDAMENTAL RESEARCH ON EXPERIENTIAL TOURISM EXPLOITING IN CHINA[J].Economic Geography,2006(Z2). |
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| Authors: | XU Lin-qiang HUANG Chao-chao SHEN Zhen-ye ZHU Rui |
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| Abstract: | Based on analyzing the current situation and condition of experiential tourism exploiting,the article puts forward that our country is still in the primary stage of Experience Economy.In view of the actuality,the author argues that the experiential tourism exploiting in our country should take two steps: first,from providing service-based tourist product to provide experience-based tourist product;then,from providing experience-based tourist product to provide tourism experience.We should give priority to the development of experience-based tourist product at present. |
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| Keywords: | experiential tourism experience-based tourist product |
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