The nature of informal food bazaars: Empirical results for Urban Hanoi,Vietnam |
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| Authors: | Masayoshi Maruyama Le Viet Trung |
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| Institution: | 1. School of Economics and Finance, Massey University, Palmerston North, 4442, New Zealand;2. Faculty of Economics and Rural Development, Vietnam National University of Agriculture, Trau Quy Town, Hanoi, Viet Nam;1. Environmental Policy Group, Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands;2. c/o Fresh Studio, 1A, Lane 275 Au Co, Hanoi, Viet Nam;3. Knowledge, Technology and Innovation Group, Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands;1. Environmental Policy Group, Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands;2. Knowledge, Technology and Innovation Group, Department of Social Sciences, Wageningen University, Hollandseweg 1, 6706 KN Wageningen, The Netherlands;1. Program Manager Urban Development and Planning, Department of Urban Studies, Malmö University, Nordenskiöldsgatan 1, 21119 Malmö, Sweden;2. Department of Public Policy, City University of Hong Kong. 83 Tat Chee Avenue, Kowloon Tong, Hong Kong |
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| Abstract: | This paper aims to study the interesting phenomenon of informal food markets in urban areas, which have been neglected in the past research. Based on an empirical study of consumer choice between informal and formal markets (markets built-up by street hawkers vs. government-planned markets), this paper provides a basis for understanding the nature of informal markets in the Vietnamese context. The results show that cheap price and convenience (proximity) are important in shaping the choice by consumers for informal markets for food, while close relationship with sellers or services provided by sellers are not. Shoppers with higher concern for freshness and safety of fresh food are more likely to shop at formal markets. Additionally, low-income shoppers are found significantly inclined toward informal markets, while higher-income shoppers tend to shop at formal markets. Therefore, these two types of market should be viewed as two marketplaces to serve two segments of consumer groups, rather than two markets competing for a share of the business. |
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