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How retail entrepreneurs perceive the link between surveillance,feeling of security,and competitiveness of the retail store? A structural model approach
Authors:Sami Kajalo  Arto Lindblom
Institution:1. Department of Epidemiology and Biostatistics, University of California, San Francisco, CA, USA;2. Center for Biostatistics in AIDS Research, Harvard T. H. Chan School of Public Health, Boston, MA, USA;3. Division of Infectious Diseases, Department of Medicine, Johns Hopkins University School of Medicine, Baltimore, MD, USA;4. Vitalant Research Institute, San Francisco, CA, USA;5. Department of Laboratory Medicine, University of California, San Francisco, San Francisco, CA, USA;6. University of California San Francisco, Department of Medicine, San Francisco, CA, USA;7. The Peter Doherty Institute for Infection and Immunity, The University of Melbourne and Royal Melbourne Hospital, Melbourne, Australia;8. Department of Infectious Diseases, Monash University and Alfred Hospital, Melbourne, Australia
Abstract:This study seeks to create a comprehensive understanding of the ways in which retail entrepreneurs perceive the link between surveillance and customers’ and employees’ sense of security at the store level. This study also analyzes the link between customers’ and employees’ sense of the security and store's competitiveness from the viewpoint of retail entrepreneurs. The present study utilizes elements of Crime Prevention through Environmental Design (CPTED) in its theoretical approach. The population for the study consisted of 946 grocery store K-retail entrepreneurs. The data collection was carried out through an Internet survey in February and March 2009. A total of 161 grocery store retailers filled in the questionnaire, yielding a response rate of 17%. Data were analyzed using structural equation modeling (SEM). The study revealed that formal surveillance has a negative impact on customers’ feelings of security from the retailers’ point of view. In contrast to formal surveillance, informal surveillance had positive impacts on customers’ and employees’ feelings of security. Retail entrepreneurs perceived that both customers’ and employees’ feeling of security had a positive impact on the store's competitiveness.
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