国际市场进入模式选择分析——以啤酒企业为例

随着国际经济一体化发展,国际大企业纷纷通过各种方式参与国际竞争。我国啤酒企业虽具有地区优势,但却规模偏小、缺乏国际竞争力而无法成功进军国际市场。本文从国际市场进入方式这一角度探讨了其新的发展趋势,并提出啤酒企业对于国际市场进入方式上的选择,以期能够迈好参与国际竞争的第一步。

The Analysis on Entry Mode in International Market

With the development of international economic integration,large-scale enterprises have adopted various methods to participate in international competition. Although Chinese beer companies have regional advantages,they can not successfully enter the international market because of the small-scale and the lack of international competitiveness. This paper discusses the new trend from the angle of entry mode in international market, proposes the choices of beer enterprises on the entry mode,hoping to have a good start in international competition.