基于信息共享的供应链定价策略及利润增值研究

基于单一制造商和单一零售商构成的供应链系统,在非线性市场需求的前提下,应用博弈理论对供应链系统的定价策略进行了分析,分别得出信息共享时的博弈均衡解和信息不共享时的博弈均衡解;进一步分析了信息共享程度的大小与批发价、零售价以及双方利润之间的关系,得出信息共享程度越高,制造商和零售商的利润越大,信息共享实现了帕累托改进。最后,通过实例对结论进行了验证。

To Study on Profit Increasing and Price Strategy for Supply Chain Based on Information Sharing

The system of supply chain between the manufacturer and the retailer is studied in this paper. The price decisions are analyzed by non-cooperative game theory under the condition of nonlinear demand functions. We find the whole price ,retail price and enterprises＇ profit is related to information sharing degree, manufacturer and retailer＇s profit are both increasing with information sharing improving. Finally, an example is given to verify the pricing strategy and profit distribution.