| 探讨体育营销的新模式——电子商务 |
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| 引用本文： | 黄志芳,杨霖,梁丹青.探讨体育营销的新模式——电子商务[J].中国市场,2009(10):76-77. |
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| 作者姓名： | 黄志芳 杨霖 梁丹青 |
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| 作者单位： | 石家庄学院,体育系,河北,石家庄,050035 |
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| 摘 要： | 随着互联网的发展,电子商务已经成为体育营销新的途径和发展动力。同时,电子商务的应用也对我国的体育企业带来了新的挑战。本文阐述了电子商务对推动体育营销发展的巨大作用和电子商务优势对发展体育产业的特有适应性。
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| 关 键 词： | 体育 营销 电子商务 |
A Discussion about the New Mode of Sports Marketing-E-commerce |
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| HUANG Zhi-fang,YANG Lin,LIANG Dan-qing.A Discussion about the New Mode of Sports Marketing-E-commerce[J].China Market,2009(10):76-77. |
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| Authors: | HUANG Zhi-fang YANG Lin LIANG Dan-qing |
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| Institution: | P.E.Department;Shijiazhuang Institute;Shijiazhuang 050035;China |
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| Abstract: | With the developing of internet,e-commerce has been the new ways and the motive force to the sports marketing.At the same time,the development of e-commerce has brought new challenges to sports enterprises in our country.This paper describes the helpness e-commerce in promoting the development of sports marketing and also expounding e-commerce special adapation to sports industry. |
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| Keywords: | sports marketing e-commerce |
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