| 企业的竞争优势场及其战略调控 |
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| 引用本文： | 汪锋. 企业的竞争优势场及其战略调控[J]. 华东经济管理, 2005, 19(2): 93-96 |
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| 作者姓名： | 汪锋 |
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| 作者单位： | 西南交通大学,经济管理学院,四川,成都610031;新疆职业大学,工商管理系,新疆,乌鲁木齐,830000 |
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| 摘 要： | ![]()
文章在对传统竞争优势理论进行考察、整合的基础上，构建并探讨了企业竞争优势源于产业力量、企业能力和顾客价值三者复合而成的立体动态竞争优势场；采用矢量等定量方法来评价整体竞争力，进而指出了企业战略调控的方向。
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| 关 键 词： | 竞争优势场 竞争力评价 战略调控 |
| 文章编号： | 1007-5097(2005)02-0093-04 |
| 收稿时间： | 2004-11-20 |
| 修稿时间： | 2004-11-20 |
The Field of Enterprises Competitive Advantage and its Adjusting & Controlling Strategies |
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| WANG Feng. The Field of Enterprises Competitive Advantage and its Adjusting & Controlling Strategies[J]. East China Economic Management, 2005, 19(2): 93-96 |
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| Authors: | WANG Feng |
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| Affiliation: | 1. School of Economics and Management,Southwest Jiaotong University, Chengdu 610031,China;2.Xinjiang Vocational University,Urumqi 830000,China) |
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| Abstract: | ![]()
Based on the comment and integration of the traditional theories of competitive advantage,this paper constitutes and discusses a dynamic structure model of 'enterprise competence-industry force-custom value' field,which unveils the origin of enterprise competitive advantage.Moreover,this paper values an integral competence by the vector quantification method , adjusts and controls effective competitive strategies according to this model. |
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| Keywords: | field of enterprise competitive advantage integral competence value strategic adjusting & controlling |
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