| 基于政府层面的安徽品牌建设思考 |
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| 引用本文： | 骆辉,戴继勇,王玲,秦东星.基于政府层面的安徽品牌建设思考[J].北方经贸,2014(6):58-59. |
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| 作者姓名： | 骆辉 戴继勇 王玲 秦东星 |
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| 作者单位： | 安徽省标准化研究院,合肥230051 |
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| 摘 要： | 实施品牌建设是一项复杂的系统工程。实施品牌建设的措施是:加强品牌建设的基础工作;建设品牌服务的支撑体系;完善激励机制;加强对品牌的保护;做好宣传工作;加强对品牌建设工作的领导。
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| 关 键 词： | 品牌建设 必要性 内涵 内容 措施 |
Thoughts on Brand Building that Based on Government Level--Taking Anhui Province for Example |
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| Luo ttui,Dai Jiyong,Wang ling,Qin Dongxing.Thoughts on Brand Building that Based on Government Level--Taking Anhui Province for Example[J].Northern Economy and Trade,2014(6):58-59. |
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| Authors: | Luo ttui Dai Jiyong Wang ling Qin Dongxing |
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| Institution: | (Anhui Inslitule of Slandardi zation, Hefei 230051) |
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| Abstract: | Implementation of brand buiding is a complicated system engineering. This paper, taking the actual situation of Anhui, expounded the necessity and accurate connotation of implementing brand building, which based on the government level, and proposed the content and wasures of implementing brand building in Anhui Province. |
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| Keywords: | brand building： necessity connotation content measures |
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