农村居民旅游消费影响因素研究

在考察旅游需求经济理论的基础上,选择1994-2008年的年度数据为样本,利用协整分析与误差修正模型实证分析了农村居民旅游消费的决定因素。结果表明,农村居民旅游消费不仅受自身收入、消费习惯等因素的制约,而且受城镇居民旅游消费的影响。农村居民旅游消费收入弹性大,人均可支配收入仍是其旅游消费的最大制约因素;农村居民旅游消费有显著的不可逆性,＂棘轮效应＂明显;城镇居民旅游消费行为对农村居民有显著的＂示范效应＂。此外,农村居民居住消费对旅游消费有＂挤出效应＂。因此,在继续重视增加农民收入、拉动旅游消费的同时,可通过培养其良好的消费习惯、建立城镇居民旅游消费的正面示范机制,发展农村旅游休闲消费。

A Study on the Effect Factors of the Rural Resident Tourism ConsumptionA Study on the Effect Factors of the Rural Resident Tourism Consumption

Based on the review of the demand economic theory by choosing 1994-2008 yearly data as the sample,co-integration analysis and error correction model are used to study empirically on the determining factors of the rural resident tourism consumption.The results show： the rural resident tourism consumption is not only determined by its income and consumption habit but also affected by the urban resident tourism consumption.The rural resident income elasticity of tourism consumption（3.04） is very high,and the disposable income per capita is still its largest tourism constraint factor;Their tourism consumption is significantly irreversible（0.397） and its ＇ratchet effect＇ is obvious;The urban resident tourism consumer behavior has ＇demonstration effect＇（1.757） on the rural residents.In addition,the rural resident residence consumption affects its tourism consumption negatively.Therefore,while drawing the rural tourism consumption by continuing to increase the farmer income,the rural leisure tourism consumption may be developed through raising its good consumption habit and establishing the urban demonstration mechanism.