旅游演艺产品中地域文化元素开发的思考——以《印象·刘三姐》为例

旅游演艺产品是旅游与文化产业融合发展而形成的新型业态,具有广阔的市场前景。以《印象.刘三姐》为例,分析根植于其中的桂林地域文化元素及其特征,并对其中的文化元素开发展开了思考。经研究认为,地域文化元素的融合与展示是旅游演艺产品开发成功的关键,地域文化在旅游演艺产品中的融合程度越高,作用发挥得越充分,就越能增强旅游演艺产品的生机与活力,推动旅游产业与文化产业的共同繁荣。

Thoughts on the Exploration of Regional Culture Elements in the Tourism Performing Arts——a case study of Impression·the Liu Sanjie

Tourism Performing Arts is integrated by tourism and cultural industries and has great prospects in the tourism field.Taking Impression ·the Third Sister Liu as the study object,the paper analyzes its culture features such as nationality,original ecology and landscape-orientation based on GuiLin＇ regional culture.Then,it takes some thoughts on the exploration of culture elements in Impression ·the Third Sister Liu.The paper argues that profound regional cultural connotation and show play a critical role on the success of Tourism Performing Arts.The deeper it integrated,the better effects it plays.It can also make the Tourism Performing Arts a greater vigor and vitality,and finally it can help the tourism industry and cultural industry obtain a win-win prospect.