| 大连旅游意象研究——基于博客游记的探讨 |
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| 引用本文： | 陈才,李兆元,刘心怡.大连旅游意象研究——基于博客游记的探讨[J].桂林旅游高等专科学校学报,2010(3):355-360. |
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| 作者姓名： | 陈才 李兆元 刘心怡 |
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| 作者单位： | 辽宁师范大学历史文化旅游学院,辽宁大连116029 |
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| 摘 要： | 以博客游记作为研究资料,采用质性方法分析游客对大连的旅游意象。通过对100篇关于大连旅游的博客游记进行质性分析,系统地阐释了大连旅游的原始意象、诱发意象和复合意象,并提出若干建议,以供政府及有关部门参考,这对于大连旅游规划与营销策划等具有重要价值。
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| 关 键 词： | 旅游意象 原始意象 诱发意象 复合意象 |
Research on the Tourism Image of Dalian——Based on Travel Blog |
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| CHEN Cai,LI Zhao-yuan,LIU Xin-yi.Research on the Tourism Image of Dalian——Based on Travel Blog[J].Journal of Guilin Institute of Tourism,2010(3):355-360. |
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| Authors: | CHEN Cai LI Zhao-yuan LIU Xin-yi |
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| Institution: | (Tourism Department of Liaoning Normal University,Dalian 116029,China) |
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| Abstract: | Travel blog is a cost-effective method for destination image research. This paper collects 100 travel blogs of Dalian,conducts them through quantitative research,and explains the organic image,induced image,complex image of Dalian systematically.The result of the study serves as a useful guideline for government and operators. |
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| Keywords: | tourism image organic image induced image complex image |
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