会展经济与管理专业课程设置的实证研究

根据利益相关者理论,调查了会展业内人士、学生和教师三类不同利益相关者对会展课程重要程度的感知,为我国会展经济与管理专业课程设置提供建议。本文使用因子分析法综合出9个课程因子,其中基本理论和主要会展管理、项目管理、营销理论三个方面的课程被认为是最重要的课程;并用单因素方差分析法研究不同利益相关者对课程因子的感知差异,结论表明不同利益相关者对实操技能、营销理论课程重要程度的感知没有显著差异,而对于其他7项课程因子的重要程度的感知有显著差异。

An Empirical Study on the Curriculum Design of Event Management Major in China

Based on the stakeholder theory and the perception data of event management curriculum importance of different stakeholders： industry professionals,students,educators,this article provides some suggestions for event management curriculum design.The article finds that basic event theory and major event area,project management and marketing theory are the most important elements.The article also finds that there are no significant different perceptions on the importance of practical skills and marketing theory,whereas there are significant different perceptions on the other curriculum elements.