| 论旅游专业教学改革中的观念更新 |
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| 引用本文： | 王晨光.论旅游专业教学改革中的观念更新[J].桂林旅游高等专科学校学报,1999(Z2). |
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| 作者姓名： | 王晨光 |
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| 作者单位： | 山东大学旅游管理系!山东济南250100 |
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| 摘 要： | 旅游专业教学改革应处理好与外部环境的互动关系， 新时期高等教育所进行的市场化、产业化改革为旅游专业的教改工作提供了全新的发展思路。应树立市场观念、竞争观念和品牌观念，通过创立旅游专业特色，培养社会适用人才以及市场化的运作模式，促进旅游高等教育的良性发展。
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| 关 键 词： | 教学改革 观念更新 市场观念 竞争观念 品牌观念 |
The Innovation of Conception in Teaching Reform on Tourism Speciality |
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| WANG Chen,guang.The Innovation of Conception in Teaching Reform on Tourism Speciality[J].Journal of Guilin Institute of Tourism,1999(Z2). |
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| Authors: | WANG Chen guang |
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| Abstract: | The relationship between the teaching reform in tourism speciality and its external surroundings should be handled carefully. In the new period, the reform of marketization and industrialization in higher education has provided a completely new thought for the teaching reform in tourism speciality. By setting up market conception, competitive conception and brand conception, and creating characteristics of tourism speciality. We can foster qualified personnel and establish a marketized operating system, promoting a virtuous development in higher education of tourism. |
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| Keywords: | teaching reform concept innovation marketing concept competition concept brand concept |
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