| 关于手机商业短信息广告发展的法律思考 |
| |
| 引用本文： | 那秋明,陈意.关于手机商业短信息广告发展的法律思考[J].北方经贸,2006(6):41-42. |
| |
| 作者姓名： | 那秋明 陈意 |
| |
| 作者单位： | 哈尔滨工程大学,人文学院,黑龙江,哈尔滨,150001 |
| |
| 摘 要： | 手机短信息作为一项新兴的电信业务,不仅为人们的日常交流、联系带来了极大的方便,而且众多商家已经开始挖掘手机短信作为一个广告平台的巨大潜力,与此同时,如何将短信广告与那些违法的垃圾信息相区别,使其既能达到经济的广告效益又能确保手机用户权利不受侵害也成为了一项亟需解决的难题。如何有效管理短信息广告,使这种新兴的广告形式得以合法地发展下去需要进一步的探讨。
|
| 关 键 词： | 短信息广告 隐私权 管理 |
| 文章编号： | 1005-913X（2006）06-0041-02 |
LEGAL PONDERATION OVER THE ADVERTISEMENT DEVELOPMENT OF BUSINESS SHORT INFORMATION OF THE CELL-PHONE |
| |
| NA Qiu-ming,CHEN Yi.LEGAL PONDERATION OVER THE ADVERTISEMENT DEVELOPMENT OF BUSINESS SHORT INFORMATION OF THE CELL-PHONE[J].Northern Economy and Trade,2006(6):41-42. |
| |
| Authors: | NA Qiu-ming CHEN Yi |
| |
| Institution: | Harbin Engineering University, Harbin 150001 |
| |
| Abstract: | As a new developing telecommunication service,short information of the cell-phone is not only for people's daily exchange,many companies have already begun to excavate the short information as the enormous potentiality of an advertising platform.Meanwhile,it has become a difficult problem that how to distinguish message advertisement and those illegal rubbish information,reaching economic advertising benefit and guaranteeing cell-phone users'right too.How to manage short information advertisement effectively,make such new developing advertisement developed legally need further discussion. |
| |
| Keywords: | short information advertisement the right of privacy manage |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
