| 影响消费者购买意愿的零售店铺环境因素研究 |
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| 引用本文： | 钱黎春,程路平.影响消费者购买意愿的零售店铺环境因素研究[J].安徽工业大学学报(社会科学版),2011,28(1):27-31. |
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| 作者姓名： | 钱黎春 程路平 |
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| 作者单位： | 安徽工业大学,管理学院,安徽,马鞍山,243002;安徽工业大学,管理学院,安徽,马鞍山,243002 |
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| 摘 要： | 消费者购买意愿与零售店铺环境因素相关。实证研究表明,店铺环境中的背景要素、社交要素、产品要素、设施要素和设计要素影响消费者购买意愿。零售管理者可以从整体上把握零售环境的构成维度,调控环境因子能有效提高顾客购买体验和购买意愿。
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| 关 键 词： | 零售业 店铺环境 购买意愿 |
Research on the Environmental Factors of Retail Shops and Stores under the Influence of Consumers' Purchase Intention |
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| Authors: | QIAN Li-chun CHENG Lu-ping |
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| Institution: | QIAN Li-chun,CHENG Lu-ping(School of Management,AHUT,Ma'anshan 243002,Anhui,China) |
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| Abstract: | The consumers' purchase intention is concerned with the environmental factors of retail shops and stores.It is indicated in the empirical study that those factors related to the environment of shops and stores such as their background,social activities,products,facilities and design style can influence consumers' purchase intention.Persons of retailing management can improve effectively the consumers' purchase experience and intention by grasping on the whole the dimension of retailing environment and regul... |
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| Keywords: | retail trade shops and stores environment purchase intention |
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