| 基于顾客满意的消费者网上购物影响因素分析 |
| |
| 引用本文： | 李思曼,王宇航,李亚平.基于顾客满意的消费者网上购物影响因素分析[J].商业研究,2009(1). |
| |
| 作者姓名： | 李思曼 王宇航 李亚平 |
| |
| 作者单位： | 哈尔滨工业大学网络与信息中心,黑龙江哈尔滨,150001 |
| |
| 摘 要： | 在技术接受模型、交易成本理论和顾客满意度理论的基础上,提出了基于顾客满意度消费者网上购物决策模型,并通过结构方程模型方法对所建模型进行实证研究。基于顾客满意度消费者网上购物决策模型对消费者网上购物行为具有较好的解释度。
|
| 关 键 词： | 顾客满意度 感知风险 感知信任 结构方程模型 |
An Analysis of the Factors Affecting On-line Shopping Based on Customer Satisfaction |
| |
| LI Si-man,WANG Yu-hang,LI Ya-ping.An Analysis of the Factors Affecting On-line Shopping Based on Customer Satisfaction[J].Commercial Research,2009(1). |
| |
| Authors: | LI Si-man WANG Yu-hang LI Ya-ping |
| |
| Institution: | LI Si-man,WANG Yu-hang,LI Ya-ping(Network , Information Center,Harbin Institute of Technology,Harbin 150001,China) |
| |
| Abstract: | This paper proposes a consumer online shopping decision-making model,based on customer satisfaction,the technology acceptance model,the transaction cost theory and customer satisfaction theory.By analyzing the model through the structural equation model,the paper proves that it has a better explanation to consumer online shopping behavior. |
| |
| Keywords: | customer satisfaction perceived risk perception trust structural equation model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
