会计服务业服务创新模式的多案例研究

通过创新提升我国会计服务业的行业竞争力是迫切的现实需要，创新模式的研究是创新研究的基础，而现有服务创新模式缺乏应有的理论支撑。本文按照多案例研究方法，采用扎根理论的方法分析案例资料，对会计服务业的服务创新模式进行了探索性研究，得出先导型服务创新模式和反应型服务创新模式两类典型的服务创新模式，并对其内涵和特征进行深入剖析，还揭示了两类模式之间的相互关系和作用。本文为会计服务业的创新活动提供了直接的指导，并扩展了服务创新模式的研究。

Multiple Cases Research on Service Innovation Pattern in Accounting Services

It has been an urgent practical need to enhance the competitive power of China accounting services by means of innovation.The research on innovation patterns is the foundation of the innovation research,while the current service innovation patterns are lacking of the theoretical support.Adopting the research method of multiple cases and analytical method of grounded theory,the authors have carried out the exploratory research on the service innovation patterns of accounting services and brought forth two ty...