| 浅析我国BtoC电子商务发展的若干问题 |
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| 引用本文： | 吴恒亮.浅析我国BtoC电子商务发展的若干问题[J].改革与战略,2008,24(12):166-168. |
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| 作者姓名： | 吴恒亮 |
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| 作者单位： | 山东工商学院,山东,烟台,264005 |
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| 摘 要： | 文章首先介绍了电子商务和BtoC电子商务的概念，然后分析了基于BtoC电子商务在我国的发展现状，最后从几个方面讨论了BtoC电子商务在我国发展过程中存在的问题。
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| 关 键 词： | 电子商务 BTOC电子商务 问题 |
On the Development of B2C E-Commerce in China |
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| Wu Hengliang.On the Development of B2C E-Commerce in China[J].Reformation & Strategy,2008,24(12):166-168. |
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| Authors: | Wu Hengliang |
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| Institution: | Wu Hengliang (Shandong Institute of Business and Technology, Yantai, Shandong 264005) |
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| Abstract: | The concept of E-commerce and B2C are introduced;then their present development situations in China are analyzed;and finally the problems in the development of B2C E-commerce in China are discussed from several aspects. |
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| Keywords: | E-commerce B2C E-commerce problems |
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