导游词创作中应遵循的四项基本原则

随着导游“资格证书”及“等级证书”制度的实施,广大导游员只有认真钻研业务知识才能满足旅游大众对导游讲解水平日益提高的要求。因而导游词的创作正逐渐受到旅行社及广大导游员的重视。一篇正确、清晰、生动、通俗的导游词,经过导游员的传播,可以使游客感到旅游生活妙趣横生,对旅游目的地留下经久难忘的印象。

Four Principles on How to Write a Piece of Guide Speech

With the policy of tour guide qualification certificates coming into effect, a tour guide has to possess rich knowledge, superior skills and techniques of guiding to meet the tourists' needs. He is supposed to be expected who is able to make a speech which is correct, interesting, and easy to understand. This article explains four principles on how to write a tour guide speech.