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基于信息技术的券商经纪业务竞争优势的构筑
引用本文:俞枫.基于信息技术的券商经纪业务竞争优势的构筑[J].上海管理科学,2005,27(3):15-16.
作者姓名:俞枫
作者单位:同济大学
摘    要:采用基于信息技术进行券商经纪业务转型的策略,寻找出一条构筑起券商经纪业务竞争优势的较好的变革之路,即可通过以集中交易为基础的经纪业务服务平台的建设,实现建立产业通用战略、构造核心能力、有效应用企业战略联盟及构筑动态应变能力的目标,最终完成经纪业务竞争优势的构筑。

关 键 词:经纪业务  信息技术  竞争优势  经纪业务服务平台

Forming the Securities Brokerage Competitive Advantage Based on Information Technology
Yu Feng.Forming the Securities Brokerage Competitive Advantage Based on Information Technology[J].Shanghai Managent Science,2005,27(3):15-16.
Authors:Yu Feng
Abstract:With the tactics of securities brokerage reforming based on the information technology, seeking the road of constructing securities brokerage competitive advantage, then through constructing the securities brokerage service platform based on concentrating transaction, to realize the aim of establishment industry general strategy, forming core ability, applying the enterprise strategy alliance effectively and constructing the dynamic capacity, finally completes forming of the securities brokerage competitive advantage.
Keywords:Securities Brokerage  Information Technology  Competitive Advantage  Securities Brokerage Serving Platform  
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