药品网销在传统B2C电商运行模式下的问题与对策

随着近年来互联网技术的飞速发展,网络营销已经成为不可避免的趋势。医药电子商务也逐渐开始探索发展之道,本文分析了我国医药电商的背景、发展现状以及传统B2C的运行模式,指出我国在国家政策、B2C运行模式、企业的应对等方面存在的问题,进而从网络平台运营商、消费者、企业等的角度提出了相应的解决方法,希望能为正在或未来要做药品网络营销的企业提供指导,对我国医药电子商务的发展有所帮助。

Problems and Countermeasures of Medicine Online Marketing in the Traditional Operation Mode of B2C E-commerce

In recent years, with the rapid development of internet technology, online marketing has become an inevitable trend.Medicine e-commerce also gradually begins to explore the road for development. This paper analyzes the background of China＇s medicine e-commerce, development status and traditional B2 C operation mode, points out problems in China＇s national policy, B2 C operation mode,and measures of the enterprises, thus proposing corresponding solutions from network platform operators, consumers, and enterprises, hoping to provide guidance for enterprises doing or will do medicine net sales, and help the development of China＇s medicine e-commerce.