对陕西烟草行业的实证分析与对策研究

中国加入WTO已经数年，中国烟草业从一个专卖性的垄断行业变成了竞争性的行业，国外烟草跨国公司加速进入中国，陕西烟草行业进入到从未经历的新的生存环境。本文系统地分析了陕西三大卷烟厂的科技水平、设备能力、营销现状、新的竞争环境的特点，提出以品牌为龙头重组陕西三大卷烟厂的方案，并提出了组建陕西烟草研发中心、销售中心，引进烟草跨国公司，提高现有品牌科技和文化含量的配套方案和具体实施步骤。

Tactical and Empirical Research on Shaanxi Province Tobacco Enterprises

Following China's entry to the WTO,the Chinese tobacco industry has moved from a monopoly situation to a competitive one.With overseas tobacco companies taking portions of the Chinese market,Shaanxi enterprises face a new market environment.This paper makes a systematic study of the technological level,equipment capacity,and marketable environment for three local tobacco enterprises.It also suggests a plan of integration around famous brands.A center for research and development might be established.Local businesses should not only be run in partnership with transnational tobacco corporations,but should also improve the quality and cultural level of their products.At the same time,they should lay down regulations and execute the orders.