Destination attractiveness and travel intention: the case of Chinese and Indian students in Queensland,Australia |
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| Authors: | Emily Ma Aaron Hsiao |
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| Institution: | 1. Department of Hospitality and Tourism Management, University of Massachusetts, Amherst, MA, USA;2. Department of Tourism, Sport and Hotel Management, Griffith University, Brisbane, Australia |
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| Abstract: | Destination attractiveness is an important stream of literature. Australia has been recognized as one of the world’s most attractive destinations. This study looked into international students’ perceptions of Australia as an attractive international tourism destination as well as their travel intention. A sample of 252 Chinese and Indian international students participated in the study. Students’ perceived destination attractiveness and how it influenced their travel intention, pleasure of travel and place attachment were investigated. The study also looked into perception differences between Chinese and Indian students using t-test and hierarchical regressions. |
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| Keywords: | Destination attractiveness international students moderating effects Australia Chinese and Indian Students |
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