How do foreigners perceive? Exploring foreign diners’ satisfaction with service quality of Chinese restaurants |
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| Authors: | Khalid Hussain Kousar Parveen |
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| Institution: | 1. School of Business, East China University of Science and Technology, Shanghai, People's Republic of China;2. Department of Management Sciences, COMSATS University Islamabad, Sahiwal, Pakistan;3. Lahore School of Nursing, The University of Lahore, Lahore, Pakistan |
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| Abstract: | China has received 138 million inbound trips in 2016. The purpose of travel may vary but these international travelers visit Chinese restaurants as an integral part of their travel experience. Our study tries to comprehend their dining experience and regional differences in service quality (SQ) perceptions. The findings indicate that food and process quality significantly influence satisfaction and behavioral intentions. More importantly, the results reveal that international travelers roving through all the six continents hold significantly different perceptions regarding SQ attributes of Chinese restaurants. Additionally, we found proficiency in Chinese language as a significant contributor in generating dissimilar perceptions. |
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| Keywords: | Service quality customer satisfaction tourism marketing China Asia Pacific foreign travelers Chinese restaurants regional differences language proficiency dining experience |
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