| 大学文化塑造与大学形象设计 |
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| 引用本文： | 林国建,杨雪飞.大学文化塑造与大学形象设计[J].商业经济(哈尔滨),2006(12):120-121. |
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| 作者姓名： | 林国建 杨雪飞 |
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| 作者单位： | 哈尔滨工程大学企业文化研究所 黑龙江哈尔滨150001 |
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| 摘 要： | 塑造大学文化和大学形象是社会主义市场经济条件下大学实现教育管理现代化和增强核心竞争力的最佳选择。大学进行文化塑造和形象设计必须以先进文化为统领,并结合本校特点,整合价值理念系统,建立大学精神文化;完善组织制度系统,规范大学行为文化;运用识别系统战略,创造大学形象文化。
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| 关 键 词： | 大学文化 大学精神文化 大学行为文化 大学形象设计 |
| 文章编号： | 1009-6043（2006）12-0120-02 |
| 收稿时间： | 2006-10-17 |
Mold of university culture and design of university image |
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| LiN Guo-jian,YANG Xue-fei.Mold of university culture and design of university image[J].Business Economy,2006(12):120-121. |
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| Authors: | LiN Guo-jian YANG Xue-fei |
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| Abstract: | The mold university culture and the university image are under the socialist market economy condition the university realize the education administration modernization and strengthen the core competitive power the best choice. The university carries on the cultural mold and the image design must as command take the advanced culture, and unifies this school characteristic, the conformity value idea system, establishes the university energetic culture; Consummates the organization system system, standard university behavior culture; Using recognition system strategy, creation university vivid culture. |
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| Keywords: | University culture University spirit culture University behavior culture University image design |
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