| 试对营销策略在物流教育机构应用的研究 |
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| 引用本文： | 陈芬兰.试对营销策略在物流教育机构应用的研究[J].中国市场,2008(49):152-153. |
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| 作者姓名： | 陈芬兰 |
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| 作者单位： | 广东轻工职业技术学院,广东,广州,510300 |
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| 摘 要： | 对于面临迅速发展、激烈竞争和严峻挑战的物流教育机构来说,营销策略将为物流教育机构的改革发展提供大量的沟通观念和方法。对提高教学质量和社会效益,强化学校与学生、学校与社会的关系有着重要的意义。本文结合中国国情,对营销观念和策略在中国物流教育机构实践中的启示进行了探讨。
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| 关 键 词： | 营销策略 高职 物流教育 |
Research on the Application of Marketing Concepts in the Logistics Education Institute |
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| CHEN Fen-lan.Research on the Application of Marketing Concepts in the Logistics Education Institute[J].China Market,2008(49):152-153. |
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| Authors: | CHEN Fen-lan |
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| Institution: | CHEN Fen-lan(Guangdong Light Industry Vocational College,Guangzhou 510300,China) |
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| Abstract: | From the societal point of view, marketing is a philosophy which shows how to create effective production systems and consequently prosperity.Marketing management plays a critical role in the success of an organization.This article, higher vocational logistics education is being thought of in market terms, aiming to improve the competitiveness and quality of higher vocational logistics education via marketing concepts and strategies. |
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| Keywords: | marketing strategies higher vocational logistics education |
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