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| 商业银行市场营销浅析 | |
| 引用本文： | 尹军善. 商业银行市场营销浅析[J]. 山西经济管理干部学院学报, 2002, 10(4): 38-39,41 |
| 作者姓名： | 尹军善 |
| 作者单位： | 建设银行晋城市矿区支行,山西,晋城,048006 |
| 摘 要： | 面对商业银行激烈的竞争环境，通过对市场营销重要性的分析，阐述了银行市场营销的策略，同时还就适应市场要求，加快建立和完善市场营销的组织机构和信息系统进行了探讨。 |
| 关 键 词： | 商业银行 市场营销 营销策略 |
| 文章编号： | 1008-9101(2002)04-0038-02 |
On Marketing for Commercial Banks |
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| YIN Jun-shan. On Marketing for Commercial Banks[J]. Journal of Shanxi Institute of Economic Management, 2002, 10(4): 38-39,41 | |
| Authors: | YIN Jun-shan |
| Affiliation: | YIN Jun-shan |
| Abstract: | The paper points out the importance of marketing to Commercial Bank, proposes on the strategies on the marketing for Commercial Banks and states on how, according to demands from the market, to establish and perfect the information system and the orgnization of marketing. |
| Keywords: | Commercial Bank Marketing Marketing Strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |