| 新视野下的标准化品牌管理体系 |
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| 引用本文： | 张亘稼. 新视野下的标准化品牌管理体系[J]. 石油工业技术监督, 2007, 23(9): 17-19 |
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| 作者姓名： | 张亘稼 |
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| 作者单位： | 西安石油大学,学报(社科版)编辑部,陕西,西安,710065 |
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| 摘 要： | 从多学科的角度，依据标准化管理理论，构建标准化品牌管理体系。该体系不仅能够发现品牌管理过程中出现的问题，而且能够针对不同的问题，给出不同的标准化策略。
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| 关 键 词： | 品牌管理模型 标准化管理 品牌管理策略 |
| 修稿时间： | 2007-07-09 |
The Management System of Standardization Brands in New Perspectives |
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| Zhang Genjia. The Management System of Standardization Brands in New Perspectives[J]. Technology Supervision In Petroleum Industry, 2007, 23(9): 17-19 |
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| Authors: | Zhang Genjia |
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| Abstract: | The construction of standardization product brand management system is based on the standardization management theory from a multidiscipline perspective. This system can not only discover problems occurring in the process of brand management, but also offer different standardization strategies in view of different problems. |
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| Keywords: | product brand management model standardization management product brand management strategy |
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