| 保险诚信体系建设探讨 |
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| 引用本文： | 袁建华. 保险诚信体系建设探讨[J]. 特区经济, 2006, 0(5): 147-149 |
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| 作者姓名： | 袁建华 |
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| 作者单位： | 广东金融学院,保险系,广东,广州,510521 |
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| 摘 要： | 保险诚信体系的建设是一个系统工程,包括保险公司在保险产品的开发、市场的培育、保险产品的宣传、保险产品的销售和售后服务等诸多方面。本文针对当前保险诚信存在的问题,讨论保险诚信的基本内容,分析保险诚信的基本要求,提出构建保险诚信建设的建议与设想。
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| 关 键 词： | 保险诚信原则 保险诚信的概念 保险诚信的内涵 |
Probing into insurance credibility system construction |
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| Yuan Jian Hua. Probing into insurance credibility system construction[J]. Special Zone Economy, 2006, 0(5): 147-149 |
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| Authors: | Yuan Jian Hua |
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| Abstract: | The construction of insurance good faith is a system project which includes many aspects such as the development of insurance product, the cultivation of market, the propaganda, the sales and the after service. The thesis will discuss the current problems and causes in the construction of insurance good faith in Chitin, analyze the basic contents of it and put forwant some guidelines and ideas of it, |
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| Keywords: | Fidelity and faith Concept of insurance good faith Content of insurance good faith |
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